Maybe if Utilities Had Cooler Branding We Would Be More Inclined to Shop for Better Rates

General Article

I was joking with my wife earlier today on how I just saved a bunch of money by switching our electricity supplier. I was saying it in an Australian accent to sound like a certain gecko that is wildly popular on TV. The energy market no longer has any cool cartoon characters for marketing savings on electricity like the car insurance provider does. However, the savings are still real and available to Texas residents. We use the CPL energy provider for our electricity getting a nice low per kilowatt hour rate.

Maybe a few folks will remember Reddy Kilowatt. He was the cartoon character that was used to represent electric companies starting back in 1926.